TY  - BOOK
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
AU  - Stanton, William J.
AU  - Stanton, William J.
TI  - Marketing
SN  - 0070189544 (paper)
U1  - 658.8 ETZ 20
PY  - 1997///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994; Includes bibliographical references and indexes
ER  -