Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler. 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1983. 
 - xxiv, 676 p. :  ill. ;  24 cm. 
 - Prentice-Hall series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0137016239 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8