TY  - BOOK
AU  - McQuail,Denis
TI  - Audience analysis / 
SN  - 0761910018 (cloth : acidfree paper)
U1  - 302.23 MCQU 
PY  - 1997///
CY  - Thousand Oaks, Calif. : 
PB  - Sage Publications, 
KW  - Mass media
KW  - Audiences
N1  -  Includes bibliographical references (p. 151-161) and index
ER  -