TY  - BOOK
AU  - Enis, Ben M.
AU  - Cox, Keith Kohn,
TI  - Marketing classics; a selection of influential articles
U1  - 658.8 ENI 
PY  - 1988///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing
KW  - Addresses, essays, lectures
N1  - Includes bibliographies
ER  -