TY  - BOOK
AU  - Still, Richard Ralph,
AU  - Cundiff, Edward W.,
TI  - Essentials of marketing
SN  - 0132864681
U1  - 658.8 STI 
PY  - 1972///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes bibliographical references
ER  -