Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, and control / 
Phili p Kotler. 
 - 4th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1980. 
 - xi, 722 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0135579759 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT