TY - BOOK AU - Fiske,John TI - Introduction to communication studies / SN - 0415046718 (hbk.) U1 - 302.2 20 PY - 1990/// CY - London ; , New York : , New York : PB - Routledge, KW - Communication KW - Semiotics N1 - Includes bibliographical references (p. 196-199) and index ER -