TY  - BOOK
AU  - Wilson, Richard M. S.
AU  - Gilligan, Colin
AU  - Pearson, David J.
ED  - Chartered Institute of Marketing
TI  - Strategic marketing management: planning, implementation and con trol 
SN  - 0750603291
U1  - Q 658.8 WIL 
PY  - 1992///, repr. 1996
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 616-34) and index; Published in association with the Chartered Institute of Marketing
ER  -