TY  - BOOK
AU  - Simons, Herbert W.,
TI  - Persuasion: understanding, practice, and analysis 
T2  - Addison-Wesley series in speech communication
SN  - 0201070820
U1  - 809.5 SIM 
PY  - 1976///
CY  - New York
PB  - Random House
KW  - Persuasion (Rhetoric)
N1  - Includes indexes; Bibliography: p. 354-374
ER  -