TY  - BOOK
AU  - Stanton, William J.
AU  - Futrell, Charles.
TI  - Fundamentals of marketing
SN  - 0070609438
U1  - 658.8 21
PY  - 1987///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -