TY  - BOOK
AU  - Wimmer,Roger D.
AU  - Dominick,Joseph R.
TI  - Mass media research : : an introduction / 
SN  - 0534562744
U1  - 303.23 
PY  - 2003///
CY  - Belmont, CA : 
PB  - Thomson/Wadsworth, 
KW  - Mass Media
KW  - Research
N1  -  Includes bibliographical references and indexes
ER  -