TY  - BOOK
AU  - Nuwamanya,Herbert Tibagambirwa
TI  - Advertising message and performance for coca cola soft drink brand i n Uganda / 
PY  - 2005///
CY  - Kampala, 
PB  - 
KW  - Advertising-to-sales ratio
KW  - Uganda
KW  - Coca cola (Registered trademark)
KW  - Market surveys
N1  -  Dissertation (M. SC. Marketing ) - Makerere University, 2005;  Includes bibliographical references (p. 66-70.)
ER  -