Advertising message and performance for coca cola soft drink brand i n Uganda - Nuwamanya, Herbert Tibagambirwa (Kampala, 2005)
Dissertation (M. SC. Marketing ) - Makerere University, 2005.
Includes bibliographical references (p. 66-70.)
Keywords: Advertising-to-sales ratio -- Uganda; Coca cola (Registered trademark) -- Uganda; Market surveys -- Uganda