TY  - BOOK
AU  - Fitzroy, Peter T.
TI  - Analytical methods for marketing management
SN  - 0070840644
U1  - 658.8 
PY  - 1976///
CY  - London, New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Decision making
N1  - Includes bibliographical references and indexes
ER  -