Fitzroy, Peter T. <br/><br/>
Analytical methods for marketing management / 
Peter T. FitzRoy. 
 - London ;  New York :  McGraw-Hill,  c1976. 
 - viii, 337 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070840644 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Decision making.
<br/><br/><label>Dewey Class. No.: </label>658.8