Frain, John <br/><br/>
Introduction to marketing / 
John Frain 
 - 2nd ed. 
 - Estover, Ply :  Macdonald and Evans,  1983, repr. 1985 
 - viii, 248 p. :  ill. ;  22 cm 
 - M & E Business studies .
<br/><br/>Includes bibliography (p. 241+243). 
<br/><br/><label>Dewey Class. No.: </label>658.8 FRA