Russ, Frederick A. <br/><br/>
Marketing / 
Frederick A. Russ, Charles A. Kirkpatrick. 
 - Boston :  Little, Brown,  c1982. 
 - xxv, 582 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0316762725 
<br/><br/><label>LCCN: </label>81-082648 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 RUS