TY  - BOOK
AU  - McDonald, Malcolm
AU  - Dunbar, Ian
TI  - Market segmentation: a step-by-step approach to creating profita ble market segments
SN  - 0333637232
U1  - 658.802 MACD 
PY  - 1995///
CY  - Basingstoke
PB  - MacBussiness
KW  - Market segmentation
N1  - Includes bibliographical references
ER  -