Mattelart, Armand.

Advertising international : the privatisation of public space / Armand Mattelart ; translated by Michael Chanan. - Rev. English language ed. - London : Routledge, 1991. - xiii, 242 p. ; 25 cm. - Comedia .

"A Comedia book." Translation of: L'internationale publicitaire.

Includes bibliographical references (p. 219-231) and index.

0415050642 (pbk.)


Advertising.
Advertising agencies.
International business enterprises.
Advertising--Social aspects.
Communication, International.
Intercultural communication.

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