Advertising international : the privatisation of public space /
Armand Mattelart ; translated by Michael Chanan.
- Rev. English language ed.
- London : Routledge, 1991.
- xiii, 242 p. ; 25 cm.
- Comedia .
"A Comedia book." Translation of: L'internationale publicitaire.
Includes bibliographical references (p. 219-231) and index.
0415050642 (pbk.)
Advertising. Advertising agencies. International business enterprises. Advertising--Social aspects. Communication, International. Intercultural communication.