TY  - BOOK
AU  - Abell, Derek F.,
AU  - Hammond, John S.,
TI  - Strategic market planning: problems and analytical approaches 
SN  - 0138510490
U1  - 658.8 ABE 
PY  - 1979///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -