Abell, Derek F.,  1938- <br/><br/>
Strategic market planning :  problems and analytical approaches / 
Derek F. Abell, John S. Hammond. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1979. 
 - xii, 527 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0138510490 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8 ABE