TY  - BOOK
AU  - Govoni, Norman A. P.
AU  - Eng, Robert J.
AU  - Galper, Morton.
TI  - Promotional management
SN  - 0631165754
U1  - 658.82 19
PY  - 1986///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Sales promotion
N1  - Includes bibliographies and index
ER  -