Douglas, Susan P.

International marketing research / Susan P. Douglas, C. Samuel Cr aig. - Englewood Cliffs, N.J. : Prentice-Hall, 1983. - xiii, 337 p. ; 24 cm. - PH/AMA series in marketing .

Includes bibliography: (p. 304-305) and indexes.

0134731328


Export marketing--Research.

658.848 DOU