TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Kotabe, Masaaki.
AU  - Mercer, David Steuart
TI  - Marketing management: text and cases 
SN  - 1557866953 (pbk.)
U1  - 658.8 CZI 20
PY  - 1997///
CY  - Cambridge, Mass.
PB  - Blackwell
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes indexes
ER  -