Dyer, Robert F. <br/><br/>
An analytic approach to marketing decisions / 
Robert F. Dyer, Ern est H. Forman. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1991. 
 - xiii, 368 p. :  ill. ;  25 cm. +  1 computer disk (5 1/4 in.) 
<br/><br/> System requirements for computer disk (Expert choice): PC; DOS; 2 di sk drives, or hard disk with 1 disk drive. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>013558826X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.
<br/><br/><label>Dewey Class. No.: </label>658.802