TY  - BOOK
AU  - Tom, Gail.
TI  - Applications of consumer behavior: readings and exercises 
SN  - 0130392480 (pbk.)
U1  - 658.8342 TOM 19
PY  - 1984///
CY  - Englewood Cliffs, NJ
PB  - Prentice-Hall
KW  - Consumers
KW  - United States
KW  - Consumers' preferences
KW  - Consumer behavior
KW  - Market surveys
N1  - Includes bibliographies
ER  -