Weiers, Ronald M. <br/><br/>
Marketing research / 
Ronald M. Weiers. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1984. 
 - xix, 588 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 WEI