TY  - BOOK
AU  - Migadde,Maurice Walter
TI  - Brand image transfer, brand awareness campaigns and brand preference in acquisitions in Uganda : : a study of Airtel Uganda / 
U1  - 658.8343   23
PY  - 2015///
CY  - Kampala, 
PB  - 
KW  - Brand choice
KW  - Uganda
KW  - Brand name products
KW  - Brand loyalty
N1  -  Unpublished thesis (MSc. MARKETING)- Makerere University, 2015;  Includes bibliographical references
ER  -