Kotler, Philip. <br/><br/>
Marketing decision making: a model building approach / 
Philip Kot ler. 
 - New York,  Holt, Rinehart and Winston  [1971]. 
 - xi, 720 p.  illus.  25 cm. 
 - Holt, Rinehart and Winston marketing series. .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0030781655 
<br/><br/><label>LCCN: </label>70-135637 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Mathematical models.
<br/><br/><label>Dewey Class. No.: </label>658.8/02