Kotle, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler. 
 - 6th ed. 
 - New Delhi :  Prentice-Hall,  1995. 
 - xii, 692 p. :  ill. ;  27 cm. 
<br/><br/><label>ISBN: </label>8120309308 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658