Moore, Geoffrey A.,    1946- <br/><br/>
Crossing the chasm :   marketing and selling technology products to mainstream customers /  
Geoffrey A. Moore ; with a foreward by Regis McKenna. 
 - Rev. ed. 
 - Oxford, UK :   Capstone Publishing,   c1998 
 - xvii, 223 p. ;    21 cm. 
<br/><br/>  Includes index. 
<br/><br/><label>ISBN: </label>1841120006 
<br/><br/><label>LCCN: </label>98-055078 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling --High technology.------<br/>High technology --Marketing.------<br/>Technological innovations --Marketing.------
<br/><br/><label>Dewey Class. No.: </label>658.8