Mwesigwa, Alex T.

The portrayal of women in print and electronic media advertising in Uganda / Alex T. Mwesigwa. - Kampala : Makerere University , 1998. - vi, 50 p. ; 30 cm.

Dissertation (B. Mass Comm.) - Makerere University, 1998.

Includes bibliographical references ( p.48-50)


Women in advertising--------
Women in mass media--------