McNair, Malcolm P. <br/><br/>
Readings in marketing  /    
Malcolm P.McNair. 
 - New York :   McGraw-Hill ,   1956 
 - xi, 559 p.  ;    23 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--------
<br/><br/><label>Dewey Class. No.: </label>380 MCN