Turya, Atukunda Gordon.

Strategic marketing in corporate libraries and information centers : the case of Bank of Uganda (BOU) library / Atukunda Gordon Turya . - Kampala, 2005 - xii, 80 p. : ill. ; 30 cm.

Dissertation (BLIS) - Makerere University, 2005

Includes bibliographical references ( p. 71-75)


Information services --Marketing.--Uganda----
Corporate libraries --Marketing.--Uganda----

U 021. 7 TUR