Influence of advertising on television programming: a comparative study of public and private/commercial television in Uganda(a case stu dy of Uganda Television and Sanyu Television - Asiimwe, Daisy M. (Kampala : Makerere University, 1999)
Dissertation (Mass.Comm.) - Makerere University, 1999
Includes bibliographical references (p. 58-62)
Keywords: Advertising -- Television programs -- Uganda; Television advertising -- Uganda