Asiimwe, Daisy M.

Influence of advertising on television programming: a comparative study of public and private/commercial television in Uganda(a case stu dy of Uganda Television and Sanyu Television Daisy M. Asiime - Kampala : Makerere University, 1999 - vii, 62p.: ill.; 30cm.

Dissertation (Mass.Comm.) - Makerere University, 1999

Includes bibliographical references (p. 58-62)


Advertising--Television programs--Uganda
Television advertising--Uganda.

U 659.143 ASI