The international encyclopedia of marketing /    
European Marketing Confederation. 
 - Oxford :   Butterworth-Heinemann,   1997. 
 - 372 p. :    ill. ;    24 cm. 
<br/><br/>  "The original NIMA marketing lexicon was realized under the responsi bility of the the following editorial board: Doctor Eric Waarts ... [et al.]. The English translation has been edited by Professor Michael Tho mas, Professor Stan Paliwoda." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750635010 
<br/><br/><label>LCCN: </label>97-216167 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Encyclopedias.------
<br/><br/><label>Dewey Class. No.: </label>658.8003