TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market management / 
SN  - 0471415723 (pbk. : alk. paper)
U1  - 658.8 
PY  - 2001///
CY  - New York : 
PB  - Wiley, 
KW  - Marketing
KW  - Management
N1  -  Includes bibliographical references and index
ER  -