Aaker, David A. <br/><br/>
Strategic market management /    
David A. Aaker. 
 - 6th ed. 
 - New York :   Wiley,   c2001. 
 - xiii, 338 p. ;    23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471415723 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.------
<br/><br/><label>Dewey Class. No.: </label>658.8