Inside marketing :   practices, ideologies, devices /  
edited by Detlev Zwick, Julien Cayla. 
 - Oxford :   Oxford University Press,   2011. 
 - xi, 357 p. :    ill. ;    24 cm. 
<br/><br/><label>ISBN: </label>9780199576746 (hbk.) 0199576742 (hbk.) 
<br/><br/><label>LCCN: </label>2011-921180 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.--Management.------<br/>Marketing --Management.------
<br/><br/><label>Dewey Class. No.: </label>658.8