TY  - BOOK
AU  - Simon,Julian Lincoln
TI  - Issues in the economics of advertising 
SN  - 0252000366
U1  - 338.4/7/6591 
PY  - 1970///]
CY  - Urbana, 
PB  - University of Illinois Press 
KW  - Advertising
N1  -  Bibliography: p. [335]-356
ER  -