TY  - BOOK
AU  - Underwood,Doug
TI  - When MBAs rule the newsroom : : how the marketers and managers are reshaping today's media / 
SN  - 0231080484 (acidfree paper)
U1  - 070.40688 
PY  - 1993///
CY  - New York : 
PB  - Columbia University Press, 
KW  - Newspapers
KW  - Marketing
KW  - Management
KW  - Newspaper publishing
N1  -  Includes bibliographical references (p. [237]-241) and index
ER  -