Underwood, Doug. <br/><br/>
When MBAs rule the newsroom :   how the marketers and managers are reshaping today's media /  
Doug Underwood. 
 - New York :   Columbia University Press,   c1993. 
 - xix, 259 p. ;    24 cm. 
<br/><br/>Includes bibliographical references (p. [237]-241) and index. 
<br/><br/><label>ISBN: </label>0231080484 (acidfree paper) 
<br/><br/><label>LCCN: </label>92-040020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Newspapers --Marketing.------<br/>Newspapers --Management.------<br/>Newspaper publishing.--------
<br/><br/><label>Dewey Class. No.: </label>070.40688