TY  - BOOK
AU  - Hisejere,Majid
TI  - Brand equity, brand innovation and sales performance in Uganda's car bonated soda industry/ 
U1  - 658.827   23
PY  - 2017///
CY  - Kampala, 
PB  - 
KW  - Branding (Marketing)
KW  - Uganda
N1  -  Unpublished thesis (MBA)- Makerere University, 2017;  Includes bibliographical references (p. 49-53 )
ER  -