Hisejere, Majid. Brand equity, brand innovation and sales performance in Uganda's car bonated soda industry/ Majid Hisejere. - Kampala, 2017. - x, 57 p. : ill. ; 30 cm. Unpublished thesis (MBA)- Makerere University, 2017 Includes bibliographical references (p. 49-53 ) Subjects--Topical Terms: Branding (Marketing) ----Uganda.---- Dewey Class. No.: 658.827