TY  - BOOK
AU  - White, Jon
AU  - Mazur, Laura
TI  - Strategic communications management: making public relations wor k 
SN  - 0201593769
U1  - 659.2 
PY  - 1995///.repr.1998
CY  - Harlow
PB  - Addison-Wesley Publishing
KW  - Public relations
KW  - Corporations
KW  - Communication in management
KW  - Corporate image
KW  - Case study
N1  - Includes bibliographical references (p.269-271) and index
ER  -