White, Jon <br/><br/>
Strategic communications management :  making public relations wor k / 
Jon White, Laura Mazur. 
 - Harlow :  Addison-Wesley Publishing ,  1995.repr.1998. 
 - xvi, 277p. :  ill. ;  24 cm. 
 - The E.I.U series. .
<br/><br/>Includes bibliographical references (p.269-271) and index. 
<br/><br/><label>ISBN: </label>0201593769 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Corporations<br/>Communication in management<br/>Corporate image<br/>Public relations--Corporations--Case study
<br/><br/><label>Dewey Class. No.: </label>659.2