Kotler, Philip. <br/><br/>
Principles of marketing /    
Philip Kotler, Gary Armstrong. 
 - 11th ed. 
 - Upper Saddle River, NJ :   Pearson Prentice Hall,   2005. 
 - xx, 651, I20 p. :    ill. ;    28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Marketing -- Company and marketing strategy : partnering to build cu stomer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Busines s markets and business buyer behavior -- Segmentation, targeting, and p ositioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing conside rations and strategies -- Pricing products : pricing strategies -- Mark eting channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling an d direct marketing -- Creating competitive advantage -- Marketing in th e digital age -- The global marketplace -- Marketing and society : soci al responsibilityand marketing ethics. 
<br/><br/><label>ISBN: </label>0131469185 
<br/><br/><label>LCCN: </label>2004-029593 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.--------
<br/><br/><label>Dewey Class. No.: </label>658.8