Jefkins, Frank. <br/><br/>
Public relations techniques / 
Frank Jefkins. 
 - 2nd ed. 
 - Oxford :  Butterworth Heinemann,  1994, repr. 1996. 
 - x, 456p. :  ill. ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>075061563X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations