TY  - BOOK
AU  - Moffitt, Mary Anne.
TI  - Campaign strategies and message design: a practioners's guide fr om start to finish 
SN  - 0275964701
U1  - 659 22
PY  - 1999///
CY  - Westport, Conn.
PB  - Praeger
KW  - Publicity
KW  - Mass media
KW  - Social aspects
KW  - Corporate image
N1  - Includes bibliographical references and index
ER  -